FOR IMMEDIATE RELEASE
SHOOT Magazine Selects Creator of Think Indian Campaign, As 2009 Ad Agency of Year
December 11, 2009
Denver, Colo.— SHOOT Magazine, the leading publication for commercial and entertainment production, announced that Wieden+Kennedy, the Fund’s pro-bono advertising agency, has been selected as its 2009 Advertising Agency of the Year. A Feature section on Wieden+Kennedy was part of SHOOT's special Year-End Issue published in December.
SHOOT selected its pick for Ad Agency of the year based on which agency made the biggest positive impact in '09 in terms of brand building, creative, and successfully weaving its clients into the social fabric of mainstream and pop culture. “In an evolving creative marketplace where advertising and entertainment have come together, Wieden+Kennedy stood out in 2009, winning a coveted entertainment industry award, the primetime commercial Emmy, for Coca-Cola's ‘Heist’--and for being the only agency to have multiple spot Emmy nominations in 2009, the other two being for CareerBuilder.com's ‘Tips’ and Nike's ‘Bottled Courage.’ The agency's entertainment business chops were also evident in its Cannes Lion-winning integrated campaign for the feature film Coraline, its creative hand in promoting Disney Pixar's Up, and a currently unfolding campaign designed to engage gamers for Dante's Inferno. SHOOT said “outside-the-box thinking led to W+K thinking ‘inside the box,’ literally, for Coraline and Dante's Inferno, and this expansive mindset is evident in a raft of great work this year.”