Hope on the Rez--2007In 2007 the American Indian College Fund released a five-minute documentary video describing how a tribal college education impacts the lives of American Indian college students . The American Indian College Fund and its longtime Portland, Oregon-based advertising agency partner, Wieden+Kennedy, traveled to Indian country to record Native students telling their stories. As the cameras rolled, students, elders, tribal college presidents, and community members described the miracles that a tribal college education produces. Richard B. Williams, the Fund president and CEO, says “The Hope on the Rez video is a unique opportunity to see a very important part of Indian country. We are educating the mind and the spirit, and this is captured in the video.”
Hope on the Rez Filming: Behind the Scenes
by Patterson YazzieThe Hope on the Rez crew, including award-winning independent cinematographer Ian McCluskey, set out early one morning in late April for the shoot.
As we traveled, we came across a Lightning Way Ceremony on campus. The college felt it was its responsibility to restore harmony and balance for an ill student and the entire campus. This type of service to students is common among tribal colleges. The students interviewed all attributed their academic success to this traditional caring and nurturing atmosphere at the colleges. Kimberly, a science m Another student, an Iraq war veteran, was identifying ways to give back to his community and nation. His selflessness was inspiring. At the Institute of American Indian Arts, located in the hills outside of Santa Fe, The landscape of the Southwest is just one small piece of Indian country. We also filmed schools in Montana and Washington state. Graduation is a landmark moment in any student's life, but it is more precious for students who thought it was out of reach. At Salish Kootenai College, we spoke with students like Richard and Misty, Misty is a graduate in the environmental science program. A domestic violence survivor, she found acceptance, encouragement, and people who believed in her abilities at the tribal college. She also found the strength to leave the relationship, and says her motivation to complete her schooling was to serve as a role model for her son. She plans to work for her tribe. Tribal colleges play a larger role than educating American Indian students. Patterson Yazzie, a former American Indian College Fund employee and a tribal college graduate, arranged for interviews with tribal college students, school officials, and others, organized filming permits, and served as a cultural liaison for the crew during the filming of the video. On location, he served as an interpreter on the Navajo nation, as well as staff photographer. |
The American Indian College Fund accepts your pro bono advertising space in print and electronic media. Please direct advertising inquiries to Jonas Greene at (503) 937-7325. Click here for our advertising policy. |