The American Indian College Fund has enjoyed a pro-bono partnership with the world-renown advertising agency Wieden+Kennedy for more than 20 years. Wieden+Kennedy creates the College Fund's public service announcement advertisements to educate the public about the importance of education in improving the lives of American Indian students. The agency for its groundbreaking work for Nike and Coca-Cola, and has received both national and international awards.
Thanks to the work of Wieden+Kennedy, the College Fund's public service announcements have appeared in The New York Times Magazine, Harper's, U.S. News and World Report, Fortune, and Sports Illustrated. Comcast, MSNBC, and television networks such as Discovery Networks, and National Geographic channel have also broadcast the work.